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With this model, the Web optimization company sets the pricing dependant on the particular optimization tasks. The advantage is overall flexibility, allowing for for personalized expert services to satisfy the shopper's demands. Nevertheless, the downside would be that the pricing tends to be greater, and also the First investment decision is usually larger.
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SEM, On the flip side, can provide quick publicity possibilities for corporations that have to speedily achieve traffic or broaden into new markets. Modest and medium-sized enterprises commonly use a combination of The 2 to leverage their respective strengths.
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